About

A global digital transformation agency anchored in unparalleled engineering and product innovation.

Our experience on the client side brings a fresh approach to digital consultancies.

Founder

Kelly Smith

Founder & Chief Executive Officer

From his experience as head of digital at Starbucks, Athletic Greens, and MGM Resorts, Kelly has developed a company of digital experts who are fluent in the language of the C-suite and possess specialized skills in product development, design, and engineering.

As former Fortune 100 executives, we’ve experienced big agency consulting. Now we offer a fresh alternative—a new breed of digital partner, staffed by experienced digital professionals who deeply understand the latest technologies and market trends.

Our Difference

A great digital strategy is a good start. Winning in the weeds is where we help clients find a serious advantage.

Execution over decks

Quality of execution is paramount. We bring talented engineers, designers, and product leaders—not elaborate presentations.

Speed & phased approach

We help clients avoid trying to do too much at once. Rapid, phased transformation rather than comprehensive overhauls.

Outcome-driven

We set clear goals and measure ourselves on performance against defined metrics—not deliverables, not hours.

True partnership

We operate as an integrated extension of your team. Mutual trust, long-term collaboration, and proactive communication.

Radical transparency

Clarity and frequent updates. Predictability is a competitive advantage often overlooked in this industry.

Expertise

Strategy, tech, design, and data.

strategy

  • Digital Strategy
  • Product Strategy
  • Tech Strategy
  • Product Management
  • Program Management

tech

  • Architecture & Strategy
  • Mobile Development
  • AI & Machine Learning
  • Web Development
  • APIs & Microservices
  • Cloud & Infrastructure
  • DevOps & CI/CD
  • Security & DevSecOps

design

  • Product Design
  • Service Design
  • Prototyping
  • UI & UX Design
  • Motion Design
  • Design Systems

data

  • Business Intelligence
  • Customer Analytics
  • Data Visualization
  • Data Mining & Text Analytics
  • Data Strategy & Consulting
  • Data Integration & ETL

Mission

Become the leading enabler of digital transformation agendas and craft digital experiences that humans find exceptional.

Vision

Deliver transformative digital products through people-focused practices which combine exceptional talent with empathy.

Industries

From startups to Fortune 100.

HospitalityRetailEntertainmentDTCInsuranceHealthcare

Let’s build something.