AI-First Development & Digital Transformation
We build what AI
makes possible.
Digital transformation and AI-first development for startups to Fortune 100 organizations.
Technology Partners
Services
What we build.
Primary Service
Artificial Intelligence
AI-first applications, intelligent systems, and machine learning solutions that transform how organizations operate and compete.
Digital Experiences
Web and product experiences built for performance, accessibility, and delight.
Mobile Applications
Native and cross-platform mobile applications that scale.
Digital Transformation Strategy
Roadmaps that bridge where you are and where you need to be.
Fractional Digital Leadership
On-demand executive-level digital leadership for organizations in transition.
Labs & Incubators
Outsourced innovation labs to explore, prototype, and validate new ideas.
Marketing Technology
Marketing platforms, automation, and data-driven growth infrastructure.
Cloud & Platform Engineering
Backend systems, cloud infrastructure, and platform architecture.
Managed Services
Ongoing support, maintenance, and evolution of digital products.
Data & Analytics
Advanced analytics, data pipelines, and business intelligence.
Digital Recruiting
Technical recruiting for digital and engineering teams.
Product Culture
Building product-led organizations with the right people and processes.
Customer Journey Mapping
End-to-end journey analysis and experience optimization.
Process
How we work.
Discover
We learn your landscape, your constraints, and where the real opportunities live.
Architect
We design the right solution with the right technology—no 200-slide decks, just clarity.
Build
We execute with precision and velocity. Small teams, senior engineers, working code.
Scale
We grow, optimize, and evolve with you. The work doesn’t end at launch.
About
Software entrepreneurs turned Fortune 100 operators.
Axacraft was founded by Kelly Smith—former head of digital at Starbucks, Athletic Greens, and MGM Resorts. We’re software entrepreneurs turned Fortune 100 operators turned global consultancy founders.
No 200-slide PowerPoint decks here. We deliver results you can measure. 70% of digital transformation efforts fail—we help make yours work.
Industries
Billions
in annual revenue generated by applications we’ve built
Fortune 100
organizations transformed alongside startups and scale-ups
Millions
of people using digital experiences we’ve created
We’ve built digital experiences used by millions of people.
Contact
Let’s build something.
Currently available for Q2 2026 engagements.