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AI-first strategy / design / engineering

Put AI to work.

In your business.
Two people seated in conversation in a workshop.
Understand the business
Discover
Choose the opportunity
Prioritize
Build and improve
Deliver
Choose where AI can make a difference. Design and build with a team across strategy, engineering, e-commerce and customer data.
Let’s talk

We’ve seen some things and we’ve built some things at and for some of the world’s greatest brands.

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Why we’re here

Home of the Polybuilders.
Minds made for the AI era.

Polybuilders are polymaths who build. We were told to pick a lane and couldn’t. We follow a problem through strategy, customers, data and code until it’s solved, and we spot what people in one lane miss. AI has made building fast. The rare skill now is knowing what’s worth building. In what we believe is the biggest period of innovation in human history, the way we think is your advantage.
Meet Axacraft
“Polymaths who can ship (with AI) connect business, teams and technology—and the enterprise impact changes the game.”
Kelly Smith
Kelly Smith
Founder & CEO
LG Beauty / U.S. launch
LG Beauty’s U.S. storefront, designed and built by Axacraft.
Client Spotlight

Helping LG launch a new business in the U.S.

We partnered with LG to help launch LG Beauty, working directly with the CEO from strategy through the details of delivery.

That partnership continues today. Embedded with the team, we work as one group across the enterprise, connecting business priorities, customer experience and engineering.
A custom headless commerce platform
Shopify, a custom React frontend and Sanity for content management.
Connected across the enterprise
Multiple enterprise integrations, with ongoing embedded delivery.
What we do

From business challenge.
To working solution.

Bring us a challenge. We’ll bring the right mix of business thinking and hands-on craft.

01

Strategic AI Consulting

Find the opportunities worth pursuing, redesign real workflows and help your team work differently. Senior strategic guidance, connected to hands-on implementation.

Strategy · Workflow redesign · Team enablement
Explore Strategic AI Consulting
02

E-commerce & Growth

Shopify, subscriptions, paid acquisition, conversion and retention. We bring the experience, the systems and the economics into the same conversation.

Shopify · Acquisition · Conversion · Retention
Explore E-commerce & Growth
03

Product Design & Engineering

From an early business question to a product people can use. Strategy, UX, interface design and full-stack engineering stay connected throughout the build.

Discovery · Design · Development
Explore Product Design & Engineering
04

Customer Data & Intelligence

Connect commerce, marketing and customer systems. Understand behavior, make better decisions, and automate useful actions with the right context.

Connected data · Measurement · Activation
Explore Customer Data & Intelligence
E-commerce & growth

We know the business behind the buy button.

A storefront is one part of the business. We connect customer experience, marketing, technology and data to help you grow with a clear view of the economics.
Explore E-commerce & Growth
Built for the customer
From the first ad to the next order, make the experience work together.
Grounded in the numbers
Connect growth decisions to retention, margins and the cost of doing business.
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Full Stack E-commerce
Acquisition
Conversion
Retention
Economics
Financial reporting

We work alongside your team to understand the business, choose what matters, build the solution and keep improving it.

Two-tone dithered image of a person leaning toward a laptop in a dark room.
01 / Discover

Learn the business.

Understand your customers, systems and challenges. Work with your team to define what a useful outcome would look like.
02 / Prioritize

Choose the opportunity.

Find the problem worth solving. Agree on the priorities, the approach and how we’ll know the work is making a difference.
03 / Deliver

Build together.

Bring strategy, design and engineering into the same team. Build, test and make progress visible as the work takes shape.
04 / Improve

Stay with the outcome.

Check what happened, help people adopt the solution and use what we learn to make the next improvement.
The people behind the work

The people who connect strategy and delivery.

A few people with the right breadth can make a big difference inside an enterprise. Our team connects strategy, design, engineering, commerce and customer intelligence. We understand the business, build with your people and help turn new technology into changes the organization can use.

Dithered black-and-white image of a person seen from behind, walking through bands of light and shadow.
Two people in conversation during an interview in a workshop garage.
Polybuilders
Business judgment, customer understanding and the ability to build.
AI-first
Use AI to test ideas, automate work and connect systems.
Embedded partners
Work across teams, earn trust and help people put change to work.

Bring us
the question.

Where could AI help? What should we build? Let’s work through it together.