Map the workflow, information and decisions first. Then ask where AI earns its place.
Design human judgment, handoffs and review into the work from the beginning.
Most companies we talk to are in one of three places. We can help with one step, or see it through from idea to everyday use.
A short list of where AI would pay off, ranked.
We talk with the people doing the work, see how it really runs, and find the few places AI would make a measurable difference. For each one, you’ll know what it takes, what it costs to run and what to test first.
Working software, connected to your systems.
We design and build it into the tools you already use, such as your store, CRM, help desk or data warehouse. Then we test it on real cases, including the hard ones, before anyone relies on it.
A tool your team uses every day, with someone responsible for it.
We find out why: usually it’s the workflow, the data or trust in the answers. We fix that, then work alongside your team until it’s part of how the work gets done.
Join us at the stage you need. We can help with a focused question or stay alongside your team through delivery.
Talk with the people doing it. Map the workflow, information and decisions. Agree on what a useful improvement would look like.
Working towardA clear problem and a baseline.
Weigh business value, feasibility, information access and operating costs. Choose a focused test; identify what needs better foundations first.
Working towardPriorities and a testable brief.
Prototype with the people who will use it. Evaluate against real examples, including failures. Decide what to improve, deliver or stop.
Working towardWorking software and evidence for the next decision.
Connect systems, redesign the workflow and practice together. Establish ownership, human handoffs and a way to review quality, usage and costs.
Working towardA supported workflow your team can operate.
Our team connects business priorities, customer experience, design, engineering and data.
Kelly Smith’s operating background across product, technology, marketing and growth informs the work. Our multidisciplinary practitioners carry that perspective into the decisions, the build and the way people use it.
Meet Axacraft
A sample of what we build, not the limits of it. Whatever part of the business it touches, the work starts with a real workflow and keeps people responsible for the result.
Illustrative examples, not client case studies.
Less time searching. Better-supported people.
Answers from SOPs, policies, specs and past decisions, with sources and access controls.
Briefs that gather CRM, email and notes before a customer, partner or vendor call.
Summaries, decisions, CRM updates and owned tasks from every conversation.
One place for policies, benefits and requests, with answers and routing to the right person.
Role-specific guides, practice and answers that help new people get productive sooner.
The numbers leadership needs, connected and explained.
Revenue, margin, order value and customer lifetime value across store, subscription and channel data.
Spend, acquisition cost and return by channel and campaign, reconciled with actual orders.
A weekly account of what changed in sales, acquisition or retention—and why.
Plain-language questions answered from the warehouse, using agreed metric definitions.
Sales, inventory and spend scenarios that make planning assumptions visible.
Faster, more relevant help at each step of the journey.
Draft answers from order data, policies and history, reviewed by an agent before sending.
Classify, tag and prioritize requests; escalate urgent or sensitive cases to a person.
Regimen and product finders built on the real catalog and approved claims.
Shoppers describe what they need and find relevant products, not keyword misses.
Understand why a subscriber is leaving and offer the right alternative, within clear limits.
More output and sharper targeting, held to brand and compliance standards.
Product pages, attributes, translations and variants in your brand voice, reviewed by people.
Review marketing copy against approved claims before it reaches legal.
Generate and organize concept and copy variants for structured testing.
Turn reviews, surveys, tickets and returns into themes teams can act on.
Use customer data signals to choose the right message, offer or outreach.
Repetitive work across systems, handled with clear exceptions.
Invoices, purchase orders, spec sheets and certificates turned into structured system data.
Fix attributes, taxonomy, duplicates and gaps across thousands of SKUs.
Emailed wholesale orders validated and entered into Shopify or the ERP; exceptions go to a person.
Spot unusual changes in conversion, inventory, fulfillment or spend and alert the owner.
Coding agents, review and testing practices that help engineering teams ship safely.
Don’t see your work here? These are examples, not a menu. Bring us the question
You don’t need an AI roadmap to start. We can help define the brief.
Bring a business priority or a workflow that gets in the way. We’ll show you where AI would help and define a focused first test.
Bring an existing AI prototype, tool or automation. We can review its quality, costs and fit—and recommend what to change.
Bring work that needs to move forward. Combine embedded strategic guidance with design, engineering and team enablement.
