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E-commerce & Growth

A better storefront.
A stronger business.

Let’s talk commerce
Illustrative photograph of a person smiling at a laptop on a sofa; not Axacraft staff or a client
One connected business

The click.
The cart.
The customer.

See the whole journey
Illustration of two hands at a keyboard beside the word ShopStrategy through delivery
Customer work / LG Beauty

We helped LG launch a new healthcare division.

lgbeauty.com
LG Beauty’s multi-brand storefront, designed and built by Axacraft

Strategy through design and build, working directly with the CEO.

LG Beauty launched in the U.S. with us alongside, and we continue as an embedded enterprise partner. Built on headless Shopify with a custom React frontend, Sanity CMS and multiple enterprise integrations.
Visit LG Beauty

We know what it takes to run a storefront, from first sale to $1 billion a year.

AG1
A daily nutrition brand sold direct to consumers. As Chief Digital Officer, Kelly Smith led architecture, data, design, product engineering and 3PL.
Starbucks
A global coffeehouse chain with stores, a mobile app and a rewards program. Kelly Smith served as Vice President, Product, when mobile commerce reached $1 billion a year.
MGM Resorts
A global hospitality and entertainment company with resorts and casinos in Las Vegas and beyond. Kelly Smith served as Chief Digital Officer.
The whole operation

E-commerce works best when every part works together.

Ads, creative, the storefront, support and retention all affect the same results. A strong ad can’t make up for a confusing checkout, and a smooth checkout can’t make up for poor support after the sale.
Paid ads and creative
Ad strategy, media management and creative testing, tied to the offer and the page each ad sends people to.
A storefront with less friction
Clear product pages, easier product discovery and a simple checkout.
Fulfillment and delivery
3PL setup and management, inventory visibility and order tracking, so customers get what was promised.
Support and follow-up
Order updates, customer support and follow-up messages that keep people confident after they buy.
Keeping customers longer
Subscriptions and lifecycle marketing, plus work to understand why customers leave and reduce churn.
One view of the business
Customer, marketing and commerce data brought together, so the team can see what needs attention.
Profit, not just revenue

We measure what
the business keeps.

Cheaper clicks and more orders don’t help if margin falls. We judge the work by what it adds to profit. If your numbers don’t agree yet, Customer Data & Intelligence sorts that out first.

What a customer really costs

Ad spend, discounts, shipping and returns, set against order value and margin.

What a customer is worth over time

Repeat purchases and subscriptions, minus cancellations and the cost of serving them.

What to change next

Customer research, measurement and tests that show which change is worth making.
Where to start

Most work starts
with one of these.

Tell us where you are. We’ll help set the priorities and do the work.

Where should we start?
01

A new store, or one you’ve outgrown

A launch, or a business that has outgrown its current experience.

  • Shopify design, development and ongoing improvements.
  • Product discovery, landing pages and subscription experiences.
  • Integrations and engineering for the systems behind the store.
02

Traffic that isn’t turning into orders

When people arrive but too few of them buy.

  • Conversion research and experiment planning.
  • Paid acquisition connected to creative and landing-page testing.
  • Practical improvements to the customer experience.
03

Customers who don’t come back

When too much of the budget goes on winning the same customer twice.

  • Retention and subscription strategy.
  • Customer segmentation and lifecycle workflows.
  • Measurement, reporting and customer data foundations.
04

Putting AI to work in your store

Customer support, product finders and everyday store tasks, not experiments for their own sake.

  • AI opportunity assessment.
  • Implementation for useful operational tasks.
  • Evaluation and human oversight built in.
Explore Strategic AI Consulting

Bring us
the question.

Where could AI help? What should we build? Let’s work through it together.
Let’s talk
Meet Axacraft