Data & advanced analytics as a service
With the Axacraft approach to analytics architecture we build a comprehensive map of the current analytics infrastructure, determine the future set of tools and services, and create a roadmap to the ecosystem that serve business objective best. Our approach to analytics architecture has helped teams across industries, including retail, banking and social media understand their data positioning, consolidate tools and API’s needed for their solution and validate the direction of their data infrastructure future. Axacraft's goal is to make sure that team resources are empowered with knowledge to make informed decisions and are able to clearly articulate why they made their choices.
Marketing automation is your marketing team's secret weapon. It can improve your customer experience and increase sales; however, only if used correctly. At Axacraft, we can help you approach this hot topic with a new strategic mindset. We do this by creating a framework for data segmentation, and designing and optimizing your existing campaigns/customer journeys to increase engagement, as well as boost conversions. Our team has worked with all kinds of powerful tools for email marketing automation, and we can help you pick services that fit you business needs.
Analytics reporting is more than just a lower-funnel marketing deliverable; it's a critical tool that gives you the necessary data to guide and support your funnel decisions. However, often times the insights you need for effective decisions can be buried in mountains of data. With Axacraft Analytics Reporting, we make sure your analytics data is audited. We provide a framework for collection, reporting, analysis and insight. We create reports that answer pressing business questions. We deliver actionable insight on user acquisition and engagement tactics that have proven successful in converting qualified users into new customers.
A Customer Data Platform (CDP) is a powerful tool that allows you to pull normalized data from a variety of sources, and send it to a variety of destinations with identity resolution. Implementing a CDP (or fixing the one you have) is a great way to standardize data collection and provide a pipeline for all your tools and drive good data governance. We have years of experience implementing Customer Data Platforms, including Amperity, Segment, Rudderstack, Mparticle, and Amplitude. We helped businesses visualize the opportunities that CDP can deliver, create detailed user journeys and properly implement them to drive business value.
Our Conversion Rate Optimization (CRO) team will work with you to optimize individual elements of your sales funnel. We'll look at how you can increase your conversion rate, starting with benchmark data and testing different versions of your landing pages, e-commerce flow, and checkout process. Our team can help you increase the number of qualified leads and drive more sales by focusing on specific parts of your marketing funnel. With testing, data analysis, and the right implementation plan we help you identify which changes will provide the biggest impact on your business.
Axacraft Data Engineering team are experts at piping data from non-standard sources and API endpoints into the data warehouse so that we can apply the best Analytics Engineering principles. We work with Stitch, Fivetran, Hitouch, and Census to enable the creation of pipelines for enterprise-level analytics that are scalable, reliable, and flexible. We also work with customers to reverse engineer data out of the warehouse for their analytical tools of choice. Our goal is always to make companies and their customers successful by providing better insights faster than ever before.
Axacraft Analytics Engineering team applies software engineering best practices like version control and continuous integration to the analytics code base. This ensures that we have a robust, scalable, and agile system that can handle the complex computational requirements of our customers. We have leveraged our expertise in open-source technologies like Scala and Spark to create scalable, extensible frameworks for big data analysis. We aim to minimize errors and inconsistencies, improve reliability, reduce time to market by providing engineers with more stable software, and increase productivity through automation
Many of our clients are versed in gathering and interpreting data. As their organization grows, however, it becomes increasingly important to have employees whose job is specifically anchored around data. Axacraft provides the capabilities and structure to work side-by-side with an organization so that its culture becomes one rooted in savvy data practices.