Product is business

Behind every successful Digital Transformation effort is a team with a strong product culture.

Product is business
Product culture lies at the heart of Digital Transformation.
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Product culture lies at the heart of Digital Transformation.

What truly drives a culture of digital transformation requires something less tangible than software, artificial intelligence or other innovative technologies. We believe it revolves around a shared, customer-centric mindset that permeates from its leadership, a flexible organization that embraces change and a willingness to take carefully controlled risk.

Digital transformation begins at the top.
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Digital transformation begins at the top.

That's because culture must be set by leadership. One-third of key decision makers state that culture is the most significant barrier to digital effectiveness followed by a lack of understanding of digital trends.

How we help clients develop product culture

Product management as a service.

We help clients surround themselves with product managers and technology experts who acutely understand the business and know how to leverage IT tools to bring about successful business outcomes and happier customers.

Product management as a service.
Create a collaborative product team.
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Create a collaborative product team.

When we put together a product management team to accomplish a specific digital initiative, we consider what types of skill sets and roles are important to the project – from data scientists and software engineers to data specialists to sales, marketing and human resources representatives.

So how do you get your culture in line with your digital strategy?
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So how do you get your culture in line with your digital strategy?

Axacraft provides support for a digital reinvention flow through the management hierarchy right down to every front-line employee.

Removing silos

Digital winners create so-called “squad” teams flexibly deployed across the organization and focused on end-to-end customer journeys.

Risk appetite

Companies standing still are the ones that lose the most from digital disruption. We help with a healthy balance that can achieve business upside.

Digitization is only half of the transformation process

In a digital transformation, it’s not just technology aspects of change.

There are two parts to a product culture transformation. One is external-facing, a transformation of how your customers or clients experience your products and services; the other is internal, focused on improving how you operate ‘behind the scenes’.

In a digital transformation, it’s not just technology aspects of change.
Product culture applies to every business.
Make the move from analog to digital

Product culture applies to every business.

Whatever sector you are in, whether you manufacture products or provide services, whatever continent you operate on, the digital world demands a new approach. The shift to that new approach is digital transformation.

create the product culture that fits

The more transformation actions a company takes, the greater its chances for success.

Axacraft helps companies build strong and sustainable cultures. We’ve learned that product culture and innovation are built by people first. And shared purpose and vision empower people to make meaningful contributions every day.

The more transformation actions a company takes, the greater its chances for success.