What truly drives a culture of digital transformation requires something less tangible than software, artificial intelligence or other innovative technologies. We believe it revolves around a shared, customer-centric mindset that permeates from its leadership, a flexible organization that embraces change and a willingness to take carefully controlled risk.
That's because culture must be set by leadership. One-third of key decision makers state that culture is the most significant barrier to digital effectiveness followed by a lack of understanding of digital trends.
When we put together a product management team to accomplish a specific digital initiative, we consider what types of skill sets and roles are important to the project – from data scientists and software engineers to data specialists to sales, marketing and human resources representatives.
Axacraft provides support for a digital reinvention flow through the management hierarchy right down to every front-line employee.
Digital winners create so-called “squad” teams flexibly deployed across the organization and focused on end-to-end customer journeys.
Companies standing still are the ones that lose the most from digital disruption. We help with a healthy balance that can achieve business upside.
Whatever sector you are in, whether you manufacture products or provide services, whatever continent you operate on, the digital world demands a new approach. The shift to that new approach is digital transformation.