Turn fragmented customer data into extraordinary experiences. Create highly detailed customer segments with unified data from across your organization and then orchestrate journeys that greatly improve the customer experience.
Marketing technologies are tools and platforms used by marketers to create, manage, track and analyze marketing campaigns and customer interactions across various channels, including email, social media, search engines, and websites. Marketing technology includes various software applications, such as marketing automation platforms, Customer Data Platforms (CDP), customer relationship management (CRM) systems, content management systems (CMS), data management platforms (DMP), and analytics tools.
A Customer360 view in marketing technology is a comprehensive understanding of a customer's behavior, preferences, and interactions across all touch-points and channels.
Identity Resolution is crucial in marketing technology as it helps to accurately identify customers across channels, enabling personalized experiences and effective targeting, resulting in better ROI.
Audience segmentation is interesting in marketing technology as it enables marketers to group customers based on similar characteristics, behaviors, or preferences, allowing for more personalized and effective marketing campaigns.
Journey orchestration in marketing technology refers to the process of mapping, automating, and optimizing customer interactions across multiple touch-points and channels to create personalized and seamless experiences.
Customer personalization in marketing technology involves tailoring marketing messages, offers, and experiences to meet the unique needs and preferences of individual customers, ultimately increasing engagement and loyalty.
Acquisition Marketing in marketing technology is the practice of using various channels and tactics to attract and convert new customers, with the ultimate goal of growing revenue and market share.
The future of marketing is omni-channel. Today’s customer journey needs to meet the demands of multiple channels, so you can’t afford to treat them as separate marketing activities. The objective? To build a “seamless” user experience across all channels – whether social media, your website, or even in-store. The time for compartmentalizing is over. Axacraft can help.
Is a Customer360 effort worth the investment? The statistics support the benefits of customer-centric marketing.
Leading statistics show the clear advantages of having a complete and integrated view of customer data, which can lead to increased profitability, customer satisfaction, retention rates, and sales.
- Companies with a Customer360 view are 4 times more likely to have a complete view of customer data (Forrester Research).
- Organizations that deploy a Customer360 strategy report an average 28% increase in customer retention (CRM Magazine).
- Companies with a complete Customer360 view can increase customer satisfaction rates by up to 30% (Microsoft).
- Brands that personalize their marketing with a Customer360 strategy see an average of 19% increase in sales (Aberdeen Group).
Personalization involves tailoring marketing efforts and messages to individual customers or segments of customers based on their specific needs, preferences, behaviors, and characteristics. This can help improve customer engagement, increase conversion rates, and ultimately drive revenue growth. Personalization is often facilitated by marketing technologies such as customer data platforms, marketing automation software, and artificial intelligence/machine learning tools that can analyze large amounts of data to identify patterns and make personalized recommendations or offers.