Marketing technology.
Customer at the center.
We have designed and deployed marketing technology stacks for some of the leading companies in the world.
From custom-made solutions to off-the-shelf customizations and integrations, we recommend and build the best technology according to your size and needs. We've used most of the popular Customer Data Platforms, CRM solutions and data solutions. We are well-versed to help your organization design the perfect marketing technology solutions.
Great CX starts with a rock solid approach to data and identity.
Turn fragmented customer data into extraordinary experiences. Create highly detailed customer segments with unified data from across your organization and then orchestrate journeys that greatly improve the customer experience.
A 5% increase in customer retention can increase revenue by 25-95%.
While 70% of organizations see a direct connection between customer experience and business performance, they’re not keeping pace. In fact, while 61% of organizations believe their customers are very satisfied with experiences and interactions to get information, make a purchase or resolve an issue, only 23% of consumers feel the same way.
Axacraft marketing technology offerings and capabilities.
A Customer360 view in marketing technology is a comprehensive understanding of a customer's behavior, preferences, and interactions across all touch-points and channels.
Identity Resolution is crucial in marketing technology as it helps to accurately identify customers across channels, enabling personalized experiences and effective targeting, resulting in better ROI.
Audience segmentation is interesting in marketing technology as it enables marketers to group customers based on similar characteristics, behaviors, or preferences, allowing for more personalized and effective marketing campaigns.
Journey orchestration in marketing technology refers to the process of mapping, automating, and optimizing customer interactions across multiple touch-points and channels to create personalized and seamless experiences.
Customer personalization in marketing technology involves tailoring marketing messages, offers, and experiences to meet the unique needs and preferences of individual customers, ultimately increasing engagement and loyalty.
Acquisition Marketing in marketing technology is the practice of using various channels and tactics to attract and convert new customers, with the ultimate goal of growing revenue and market share.
Marketing at every touchpoint
The future of marketing is omnichannel. Today’s customer journey needs to meet the demands of multiple channels, so you can’t afford to treat them as separate marketing activities. The objective? To build a “seamless” user experience across all channels – whether social media, your website, or even in-store. The time for compartmentalizing is over. Axacraft can help.
Many talk about personalization. We can actually deliver it. In fact, we've done it for some of the biggest brands.
In today’s heavily saturated market, personalization can help deliver the experiences that customers are expecting. Personalizing your customer journeys effectively requires excellent knowledge of your business goals and a clear understanding of your target personas. It also helps to understand the technology.
Here are some good ways to start personalizing customer journeys in marketing technology:
- Collect customer data and insights to understand their preferences and behavior.
- Use segmentation to group customers with similar characteristics or behavior.
- Create personalized content and messaging that resonates with each segment.
- Leverage automation and AI to deliver personalized experiences at scale.
- Continuously test and optimize your personalized customer journeys based on data and feedback.
The new heart of the modern marketing stack is the CDP or Customer Data Platform.
Putting the customer at the center requires a strategy. We've deployed several CDP installations and have integrated them with a wide range of other systems. A Customer Data Platform (CDP) is valuable in marketing technology as it collects and unifies customer data from various sources, creating a single source of truth. This enables marketers to create a complete customer profile, and personalize customer experiences across multiple channels and touch-points, ultimately leading to increased customer loyalty and ROI. CDPs can also help marketers to optimize their marketing campaigns, improve customer acquisition and retention, and comply with data privacy regulations.
Questions about the marketing technology stack or best practices for building a marketing technology organization?
We can help. We are a group of accomplished marketing technology executives with more than 20 years of success. Leverage our experience in digital transformation marketing technology and digital advertising. Our advisers bring strong growth marketing to executives working through digital transformation.
