We use a proven process that starts with developing context and strategy.

The first part of our process involves meeting with the client to understand the business goals and objectives, target audience, and competitors. Key deliverables &
example activities include: Discovery, Interviews, OKRs, Audits & Benchmarks.

Axacraft will develop a strategy to achieve our client's goals, which may include a digital marketing plan, website design and development plan, and content creation plan.

Axacraft will create designs for the website or other digital assets, and then develop them into functional products.

Axacraft will test the website, app or other digital assets to ensure they function properly and meet our client's requirements. Once testing is complete, we will release and monitor the project while learning for optimization opportunities as data comes in.

Axacraft will provide ongoing maintenance and optimization services to ensure the website, app or other digital assets continue to perform well and meet our client's needs.

Axacraft will track and analyze the performance of the website, app or other digital assets, and provide regular reports to our client on their effectiveness.

After identifying gaps we will often create an ROI model and measure it through our analytics tools. Axacraft’s team transforms the customer (or employee) experience into measurable business outcomes like more sales and revenue, better visibility into the market, increased productivity among staff, and more awareness of brand value.