Customer Data Platforms
Axacraft helps clients build insights and value directly into a customer-centric data asset that can flow across the entire tech stack and organization.
Axacraft founders were very early adopters of customer data platforms.
Leverage our experience to drive relevant customer experiences and harmonize data, insights and engagement to work in perfect unison. Mastering data management, segmentation, and insight capabilities isn't easy. Axacraft can help make the right vendor decisions and implement your data orchestration and automation capabilities without the usual risks.
Axacraft can help empower marketers to harness their creativity, customer engagement platforms and deliver relevant, cross-channel experiences at scale.
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Customer Data Platforms
Axacraft has worked with many leading customer data platforms and can advise on the best solution for our client's unique needs.
The problem with CDP's is that customers can start anywhere and go everywhere. They have a host of channels to choose from. We help clients focus, start in the right place, while building a flexible, open ecosystem.
Axacraft can help with data organization and data quality - two precursors to a successful CDP deployment.
Organize customer data into a universal ‘data layer’ that acts as a common data dictionary for the enterprise with uniform taxonomy, hierarchy, classification and structure. Use event specifications to assign required data elements for incoming event data. Monitor live data flows, with insight into whether or not it meets the specification or needs attention.
Axacraft has helped deploy CDP's to achieve a range of use cases.
Optimize onboarding
Combine creative campaign ideas and data-focused experimentation to discover which actions encouraged users to form real connections. Create personalized, multi-path customer journeys to smooth the onboarding flow and nudge users.
Increase engagement
Craft timely, relevant experiences that motivate customers to stay engaged. Support a more impactful, more appealing customer experience. Test and optimize to assess the impact of potential product changes.
Improve acquisition
Greatly improve your ability to leverage channel communications tailored to customers’ preferences. Achieve the ability to quickly set up cohesive, multi-step, and multi-channel journeys that significantly reduce campaign launch time and accelerate speed to optimization.
Leverage technology to keep your current customers.
Holding onto customer isn’t just about promotions and loyalty programs—the simple act of sending a message can sometimes have the biggest impact. Take your retention strategy to the next level by leveraging multiple messaging channels in tandem to provide the kinds of cohesive experiences that drive real loyalty.
Successful CDP implementation is key to maximizing value.
At Axacraft, we know the pains of CDP implementation. We help enterprises in various areas from vendor selection to tailored training programs and data strategy.
