Customer relationship management

At Axacraft, we help enterprises gain complete control over company data and make informed decisions faster.

Customers come first in the customer relationship management (CRM) process.

The essence of CRM is to allow customers to feel connected to the brand, rather than just a number, resulting in increased profitability for businesses. The goal is to cultivate, deepen and maintain customer relationships, while also creating new ones.

Customers come first in the customer relationship management (CRM) process.

CRM enables creating a unified profile for each client.

The program stores records of every interaction companies have with their clients so that they can reach out to prospects more efficiently and make them feel valued. CRM tools are also used to provide personalized customer experiences that can lead to better targeting for marketing. As a result, customers feel appreciated, which enables them to stay loyal and at the same time results in revenue improvement for the company.

CRM enables creating a unified profile for each client.

CRM solutions generally have focus in 3 key categories.

Operational.

CRM can be a tool for business efficiency, helping to automate the processes and get better customer experiences. This type of CRM focuses on lead generation, marketing and sales, making it a great fit for e-commerce companies looking for an efficient selling environment.

Analytical.

Analytical CRM uses data mining and pattern recognition to improve customer satisfaction. The main function of analytical CRM is to analyze customer data so that management can better understand market trends and customers' wants and needs. The goal of analytical CRM is to improve customer satisfaction.

Collaborative.

Collaborative CRM is an innovative type of CRM that can find new ways to provide value to customers by sharing information with outside companies. It enables businesses to create a greater experience for their customers by obtaining data which they otherwise would not have had access to.

Improving customer acquisition and retention by providing experiences that keep your customers coming back.

Improving customer acquisition and retention by providing experiences that keep your customers coming back.

CRM software enables sales reps to manage customer information, automate lead generation and management, schedule meetings, track tasks and more. With the right CRM, you can go beyond just customer relationship management and make your sales representative a true customer-centric business partner.

At Axacraft, we worked with many CRM solutions and can help your organization with making best decision on which system to adopt and how to implement the CRM software fast and effective.
CRM implementation can be challenging

At Axacraft, we worked with many CRM solutions and can help your organization with making best decision on which system to adopt and how to implement the CRM software fast and effective.

The transformation of customer engagement is one of the primary benefits of CRM, but it is a complicated process, and it's challenging to to maintain the right balance. The challenges list can include time and cost of implementation, well-thought adoption strategy, scalability, data quality, etc.

Technologies