Marketing Technology

The MarTech industry is evolving faster than ever. Axacraft provides a comprehensive guide to marketing technologies that helps you make sense of digital marketing and analytics platforms, data collection options, and more.

Axacraft Marketing Technology

In 2012, Gartner predicted that by 2017 CMOs would spend more on technology than CIOs.

While this claim was initially very divisive, the gap in spending between these parties has narrowed significantly over the years. This is because technology is playing an increasingly important role in marketing, especially assisting with efforts such as attribution and allocating marketing spend.

by 2017 CMOs would spend more on technology than CIOs

What is the digital customer journey?

The digital customer journey is a common term in the Marketing Technology sector; referring to the path followed by an internet user – from the awareness stage right through to the purchase stage. A digital customer journey is not an easy process to develop, monitor and improve. For this reason, Axacraft experts offer a wide range of services dedicated to simplifying the customer journey management process and improving the digital customer experience.

What is the digital customer journey?

Focus on an omni-channel approach.

The future of marketing is omnichannel. Today’s customer journey needs to meet the demands of multiple channels, so you can’t afford to treat them as separate marketing activities. The objective? To build a “seamless” user experience across all channels – whether social media, your website, or even in-store. The time for compartmentalizing is over.

Focus on an omni-channel approach.

Axacraft helps the entire organization learn "martech thinking" and tools.

Reshaping and optimizing your digital customer journey isn’t a small task. In fact, it can lead to huge changes within your business. That’s why involving all employees in the process is essential for maintaining consistency and output as you optimize your customer journey. Feedback from each department is invaluable and will help contribute to the development of a “concrete” path based on reliable data.

Axacraft helps the entire organization learn "martech thinking" and tools.

Many talk personalization. We can help deliver it.

In today’s heavily saturated market, personalization can help deliver the experiences they beginning to expect.

Set the marketing objectives

Personalizing your journey effectively requires excellent knowledge of your business goals and a clear understanding of your target personas.  It also helps to understand the tech.

Build technology & process

We can help determine the content to display on your site or application according to age, location, areas of interest, previous searches, or prior purchases.

Axacraft helps deliver personalization.
Brands should identify the pain points their consumers face.

Understanding where your audience is in the Customer Journey helps you create an effective strategy for reaching them. And, understanding when potential customers first become aware of your company offers opportunities to engage with them - for example, by developing awareness campaigns, building brand through content marketing efforts and publishing on the right channels at the right time.

Brands should identify the pain points their consumers face.
My offerings: are they clear and understandable?

We have worked with some of the world's largest brands and our learnings demonstrate that there is still tremendous potential to improve the customer experiences. One of our larger customers is a global branded hospitality and hotelier company. We helped them understand which customers are more likely to upgrade food, beverage and rooms and we built push notification systems that directly speak to their interests.

My offerings: are they clear and understandable?
Free one hour assessment

Book a technology and platform assessment.

Book a technology and platform assessment.